| 198. | ||
| early years | ||
| 1996 | ||
| 1998 | ||
| 1999 | Lee Musselwhite interview in Ride BMX UK february 1999. | |
| 2000 | Lee Musselwhite interview in Ride BMX UK december 2000. | |
| 2001 | 8th place pro flat @ 2001 KOC, august 2001. Intrikat Bckground video. Lee Musselwhite interview in Cream #15 december 2001. |
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| 2002 | Lee Musselwhite interview in Ride BMX UK #57 february 2002. Lee is riding for KHE. |
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| 2003 | Lee is riding for the Standard Byke Company. | |
| 2004 | Lee Musselwhite, february 2004: I'm quiting "STANDARD" to do my own flatland bike company, the name will be revealed in the coming months with the unvailing of the products. Lee is starting Inertia. Lee Musselwhite "ssels", www.inertiabikes.com: This is not just a rider owned company where the rider has just pointed at a picture and said I want this with minor alterations, I have put my heart, soul and all my knowledge into producing each design from scratch on a 3D cad design program. I’m not saying I did everything myself that would be a lie. I have an awesome creative team with qualified engineers with years of experience in the industry who make sure all designs are functionally sound and they all believe fully in what I want to achieve. Our goal is to design products that are totally purpose driven, no unnecessary gimmicks, products that have specific reasoning to the way they are made and the geometry in which they are made to. It’s not about trying to fool the rider into thinking that the extra room from a bent tube or raised stay has any significant value whatsoever. We are not trying to push design to an unnecessary level for the sake of it and call it innovation. However innovative concepts and attention to detail are at the top of our agenda. We just want to put the essential elements in place and bring you the purest form we can offer, incorporating the latest techniques available to us, so our products can be functional yet light and strong! |
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| 2005 | BMX Made: Intertia bikes' Lee Musselwhite explains the company in Cream november 2005. Flat earth society with Lee Musselwhite in Dig november 2005. |
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| 2006 | 6th place pro flat and longest peg wheelie @ 2002 Urban Games, july 2006. October 2006, Lee Musselwhite leaves Duffs Shoes to ride for Odessa Footwear. Lee Musselwhite, rideukbmx.com: I parted with Duffs on good terms, I just want to thank Mark Munson and all the crew at Jackal Distribution for everything they have done for me over the years, it was a hard decision to make. I feel now is the right time to move on. I’ve known the guys at Odessa for some time now as they are based in my home town of Torquay, a good mate of mine and head shoe designing honcho there, Olly B, has presented me with some awesome opportunities and the fact that I can communicate in person on a day to day basis is really important for me. Odessa is sweeping the globe right now look out for a pair in a store near you! |
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